The iconic Maui-based label – created by sisters Lisa Letarte Cabrinha and Michele Letarte Ross – debuted the elite designs of swimwear, coordinating cover-ups and sportswear in 2000.

The Hawaiian authenticity and exclusivity of the Letarte label have blended a bohemian island essence with chic global aesthetics that the sister duo have made recognizable around the globe. Designer Lisa Letarte Cabrinha, who lives in Maui, infuses her jet-setting island lifestyle and the spirit of Aloha into Letarte’s signature trademarked prints, intricate adornments and lavish detail.

Over the past decade, the coveted brand has developed a devoted fan base of loyal customers worldwide—including endorsements from Hollywood’s finest and internationally acclaimed media.